I’ll admit, people. Logo design is an art that easily intimidates me. Building an idea from scratch is challenging, and my software skills required by this craft are limited compared to professionals.
But I love creating stuff, and I love trying new things.
So when Katy Burton and Kathleen Smith, co-owners of Mudleaf Coffee, asked me to design marketing collateral and a temporary logo for their upcoming event, I was thrilled—thrilled to help design their branding, yes, but thrilled more so because Mudleaf Coffee is a living example that dreams can actually come true.
Plus, come on. Coffee. I freaking love coffee.
A Result of Passion and Necessity
Katy has dreamed of opening a coffee shop for years, not only to serve quality coffee but to create a community hub for local events, local art…a place where people could have great conversation and build relationships while enjoying a commonly loved product: coffee.
Identifying a gap in the coffee market, Kathleen dreamed up the idea of coffee catering service when planning her wedding. She loves, loves, loves coffee. And other people do, too. So why was no one in Dallas/Fort Worth (DFW) able to cater coffee for her wedding?
A couple years later and BAM. Mudleaf Coffee. The only catering service of its kind in the area bringing high-quality espresso and pour overs to DFW events.
And by high-quality coffee, I mean espresso shots that are weighed and timed for each drink, because weight and time affect how your drink tastes. That’s how much care and passion drives this catering service.
Quality people, quality coffee: this is the Mudleaf Brand.
Logos and Pricing Sheet
Here’s the logo I created:
This weekend, Mudleaf Coffee will set up shop at the Dallas Bridal Show. They’ll be one of a kind—the only coffee catering service represented at this event, which will attract thousands of brides-to-be.
Mudleaf plans to use this version of the logo for the bridal show:
Because brides are often restrained by budget, Katy and Kathleen asked me to create a pricing sheet that let wedding planners know upfront the cost of Mudleaf’s services:
Such a fun project! I hope you enjoy the designs. And I hope to do more of this work in the future!
Elements I Used in the Logo
Wanna use the elements of this logo for your design? Here’s where you can find ’em:
Want to see more of my print design? Check out this post.